Use AI with customer interviews, not instead of them
Let AI draft interview questions, organise permitted notes and suggest hypotheses, then label every line by provenance and test the simulated ones with real customers.
Practical AI guides
Research, citations, notebooks and long PDFs, with every claim traced to its source.
26 articlesLet AI draft interview questions, organise permitted notes and suggest hypotheses, then label every line by provenance and test the simulated ones with real customers.
Keep each claim, its exact excerpt and the source location in one table, then check that a relevant-looking source really supports the wording.
Find a policy answer in Confluence, check which page governs it and keep the links a colleague needs to check it.
Connect a file service to ChatGPT, ask one bounded question, and check the answer against the named documents before you repeat it to anyone.
Choose the right sources in Gemini Notebook, ask a focused question, then open each citation to check the passage, its document and its version.
Get an answer from your Notion workspace and connected apps, then open every citation before you repeat it to anyone.
Ask one checkable question in Perplexity, open the citation behind the claim that matters, and remove any figure the page doesn't support.
Find out whether a scanned PDF has a text layer, compare the important figures with the image and correct the recognised text before you trust an AI answer from it.
Ask one specific question of a long PDF, open every numbered source link, and find the sentence with no citation before you repeat the answer.
Attach your file in Perplexity, limit the sources where you can, and check the citations to see whether the answer came from your file or a web page.
Use Work IQ in Microsoft Copilot to answer from your team's own document, name the exact version, and check the passage behind the answer.
Pick the small, current set of sources a Gemini Notebook question needs, select only those, and record what the sources don't cover.
Match the question to the source that can answer it, switch the AI tool to that source, and check the answer stays inside it.
Put a small set of PDFs in an Acrobat PDF Space, ask for one comparison table, and open each citation to check the figures before you rely on it.
Connect Drive to Claude, ask about a small set of files, and check which files Claude opened, skipped or couldn't read before you trust the answer.
Build a Copilot Notebook for one project, add the decisive files by name, and ask questions that can only be answered from them.
Set up a Perplexity Project for one research job, add the right files, ask source-scoped questions and catch another client's file leaking into the answer.
Check how each notebook source updates, refresh changed material and rerun a question that shows the new version.
Ask for a claims table with a source link and a date on every row, require 'no source found' where there is none, then open three links before you say anything out loud.
Check which sources a notebook holds, pick the narrowest role and confirm what the recipient actually sees.
Turn source material into a short study guide and quiz in Gemini Notebook, then check every answer and explanation against the source.
Generate a focused Audio Overview in Gemini Notebook, listen for the claims that matter and check that the source's caveat survives the spoken version.
Ask a narrow public question, open the cited page and check exactly which parts of the answer its passage supports.
Match the claims behind a research report's recommendation to the passages they cite, correct the overstatements and keep the evidence gaps visible.
Group concerns from a few customer calls, count them by call and account, and give the FAQ owner a list they can check.
Ask ChatGPT to compare a few named competitors for a specific buyer need, with a link and date beside each claim, then check the facts that could change your conclusion.
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